Demand and cost disruptions and coordination of the supply chain under advertising level dependent demand
نویسندگان
چکیده
We investigate advertising level, pricing and production decision problems in a supply chain when demand and cost disruptions occur simultaneously. The channel consists of one manufacturer and one retailer where demand depends on retail price and advertisement expenditure. We examine the case in both cooperative game and non-cooperative Stackelberg game.
منابع مشابه
Coordination of Information Sharing and Cooperative Advertising in a Decentralized Supply Chain with Competing Retailers Considering Free Riding Behavior
This paper studies a decentralized supply chain in which a manufacturer sells a common generic product through two traditional and online retailers under free riding market. We assume that the traditional retailer provides the value added services but the online retailer does not. Factors such as retail prices, local advertising of the retailers, global advertising of the manufacturer and servi...
متن کاملDesigning of Supply Chain Coordination Mechanism with Leadership Considering (RESEARCH NOTE)
Abstract Vertical cooperative (co-op) advertising is typically a cost sharing mechanism and coordinated effort by the channel’s members in order to increase demand and overall profits. In this marketing strategy, the manufacturer shares a fraction of the retailer’s advertising investment. This paper studies the advertising and pricing decisions in a retailer-manufacturer supply chain in which...
متن کاملOptimal Manufacturer-Retailer Policies in a Supply Chain with Defective Product and Price Dependent Demand
This study deals with a two-level supply chain consisting of one manufacturer and one retailer. We consider an integrated production inventory system where the manufacturer processes raw materials in order to deliver finished product with imperfect quality to the retailer, where number of defective product has a uniform distribution. The retailer receives product and conducts a 100% inspection....
متن کاملTwo-level supply chain for a deteriorating item with stock and promotional cost dependent demand under shortages
In this research work, a wholesaler-retailer-customer supply chain model for a deteriorating item is considered, where the retailer's warehouse in the market place has a limited capacity. The retailer can rent an additional warehouse (rented warehouse) if needed, with a higher rent compared to the existing warehouse (own warehouse). The customers' demand of the item is linearly influenced by th...
متن کاملA credit period contract towards coordination of pharmaceutical supply chain:The case of inventory-level-dependent demand
This paper considers a two stages pharmaceutical supply chain (PSC) consisting of a pharmaceutical manufacturer (pharma-manufacturer) that supplies one type of pharmaceutical product to a pharma-retailer. The customer demand rate for the pharmaceutical product is dependent on the pharma-retailer’s current-inventory level. The pharma-retailer determines the order quantity ( ) value as decision v...
متن کامل